This SEO project for the Clifton Suspension Bridge Trust aims to enhance its online presence and drive traffic. By improving search engine visibility, optimising performance, and refining keyword and backlink strategies, the project seeks to increase donations and boost event bookings. These efforts support the Trust’s mission to preserve the iconic bridge and secure funding in a competitive landscape.
Pre-click optimisation is crucial for the Clifton Suspension Bridge Trust to create a positive first impression and engage potential visitors. The Trust can attract users seeking relevant information by crafting compelling ads, meta descriptions, and search engine results pages (SERPs) that highlight the bridge’s historical and architectural significance. Ensuring that messaging, keywords, and targeting align with user intent enhances the likelihood of clicks and conversions. To maximise effectiveness, the Trust employs best practices, such as keeping H1 tags to 60 characters, meta descriptions to 150 characters, and ensuring mobile optimisation. This approach fosters interest and encourages support for preserving this historic landmark.
Technical
1. The SEO audit reveals that the Clifton Suspension Bridge Trust website has low page speed, which is crucial for SEO since search engines prioritize fast-loading sites. Slow load times can lead to lower visibility and organic traffic due to search engine penalties. Additionally, if a website takes longer than three seconds to load, user bounce rates significantly increase, leading to lost engagement, conversions, and brand loyalty.
2. The presence of large files on the site is negatively impacting load speed and user experience.
3. Overall, the website suffers from poor usability.
