Brand: Sandwitch
Sandwitch is a whimsical sandwich brand that turns everyday eating into a magical ritual. Inspired by the layered nature of both sandwiches and spells, the identity brings together charm, nourishment, and storytelling. The logo features a dreamy sandwich character adorned with closed eyes, a soft smile, and celestial accents like stars and sparkles, giving it a personality that feels both comforting and enchanted.
I developed a bold, mystical colour palette and a flexible visual system using moonlit purples, glowing oranges, and potion-like greens. The typography complements the illustration with a hand-crafted feel that adds warmth and curiosity. Together, the brand captures the feeling of a sandwich made with care, ritual, and a little bit of magic.
