Adidas Originals – Visual Merchandising Project (2017)
As part of my VM course module at NIFT Hyderabad, We worked on a concept for Adidas Originals inspired by their campaign celebrating individuality. We created a large sneaker silhouette made entirely of suspended colourful balls—each representing a unique individual—coming together to form a powerful whole.
Set inside a clean white box with brand elements like the three stripes and logo, the installation visually expressed how diversity and personal identity unite to create something beautiful. This project helped me explore brand storytelling through space, colour, and form.
