Clients: Sambucol
Category: Social Media Campaigns
Role: Creative designer
Project Summary
As a designer at VOY Media, I worked on exciting social media ad campaigns seeking conversions and awareness.
Client: Sambucol
A health supplement brand with a target audience of health-conscious adults, and family-oriented individuals, elderly people. The goal was to evoke trust, care, and compassion while ensuring the brand's key ingredient, elderberry, was at the forefront.
What did I do?
To resonate with the audience, I incorporated visuals that highlighted family moments, evoking warmth and connection. At the same time, I created striking visuals combining Sambucol’s product with vibrant elderberries to emphasise their natural, powerful ingredient.
I also played with a clever copy to make the brand memorable—lines like 'Berry Powerful' instead of 'Very Powerful' added a playful yet strong tone to the messaging. These creative decisions balanced emotional appeal, brand identity, and product clarity, making the campaign impactful and relatable.
