Clients: Sambucol, Rexipets
Category: Social Media Campaigns
Role: Creative designer
Project Summary
As a designer at VOY Media, I worked on exciting social media ad campaigns seeking conversions and awareness.
Client: Sambucol
A health supplement brand with a target audience of health-conscious adults, and family-oriented individuals, elderly people. The goal was to evoke trust, care, and compassion while ensuring the brand's key ingredient, elderberry, was at the forefront.
What did I do?
To resonate with the audience, I incorporated visuals that highlighted family moments, evoking warmth and connection. At the same time, I created striking visuals combining Sambucol’s product with vibrant elderberries to emphasise their natural, powerful ingredient.
I also played with a clever copy to make the brand memorable—lines like 'Berry Powerful' instead of 'Very Powerful' added a playful yet strong tone to the messaging. These creative decisions balanced emotional appeal, brand identity, and product clarity, making the campaign impactful and relatable.
RexiPets:
For RexiPets, a premium pet products brand, I created fun and colourful ads featuring adorable pets, vibrant visuals, and upbeat music. The goal was to connect with pet owners and drive engagement while showcasing RexiPets’ playful brand personality.
What did I do?
I created colourful, playful creatives that aligned with Rexipets' brand guidelines. Using bold fonts and clear messaging, I strategically placed CTAs to drive engagement and sales.
To connect with the audience, I incorporated playful music, meme-inspired posts, and short, fun videos that showcased products in action. These designs were lighthearted yet informative, highlighting offers like free shipping while maintaining the brand’s energetic and approachable tone.
