1. Visual Design
Now: Young Colour palette
Suggestion: Keep the energy, but elevate clean layout, consistent use of colour. Add hand-drawn illustrations to bring warmth and charm.
2. Storytelling
Now: Lacking depth
Suggestion: Bring the soul forward - founder story, dish origins, and social good. Make it visible, not buried. Add scrollable story sections with visuals + quotes.
3. Tone of Voice
Now: Fun, but inconsistent
Suggestion: Shift to a relaxed-fun, soulful voice. Less shouty, more island-cool. Confident, inviting, and full of flavour.
4. Website UX
Now: Sales-heavy, heavy navigation, not-premium
Suggestion: Ease into it. Balance CTAs with atmosphere and experience. Use suggestive CTAs like Taste the Vibes or Meet the Makers
5. Premium Appeal
Now: Moderate
Suggestion: Upgrade with editorial-style layouts, elegant typography, and lifestyle imagery. Use space to let the content breathe.
6. Cultural Soul
Now: Surface visuals only
Suggestion: Go deeper - bring in sounds, spices, rituals, language. Add micro-illustrations (palm leaves, peppers, waves) for personality and texture.
Human-Centred Storytelling
Authenticity & Trust
Celebrating Staff = Celebrating Culture
User-Generated Content Integration
Community Building
Visual Consistency with Brand Feel, Cohesive with Website
Strategic Platform Relevance
A softer, more intentional reel that still feels true to Turtle Bay but now with purpose, rhythm, and soul.
References
https://www.restaurant-website-builder.com/millennial-food-trends#:~:text=on%20social%20media.-,9.,will%20get%20you%20loyal%20customers.
https://www.virtual-college.co.uk/resources/gen-z-and-millennials-sustainability#
https://www.restaurantonline.co.uk/Article/2025/03/11/millennials-happy-to-spend-more-on-eating-out-research-shows/#:~:text=Research%20conducted%20by%20Censuswide%20on,with%20an%20average%20of%2044%25.
https://www.restroworks.com/blog/changing-food-habits-of-millennials-are-impacting-the-restaurant-business/#:~:text=Their%20(%20Millennials%20)%20openness%20to%20exotic,culinary%20experiences%2C%20making%20global%20flavors%20more%20mainstream.
