Client: The Highways Food
Year: 2025
Designer: Vaishnavi Sahu
Year: 2025
Designer: Vaishnavi Sahu
Overview:
The Highways Food is a newly established roadside dining concept blending elegant architecture with homely, comforting cuisine. The brief required a logo that captured the essence of journey, warmth, and elevated dining—designed to appeal to both long-distance travellers and locals alike.
The Highways Food is a newly established roadside dining concept blending elegant architecture with homely, comforting cuisine. The brief required a logo that captured the essence of journey, warmth, and elevated dining—designed to appeal to both long-distance travellers and locals alike.
Objective:
To develop a Logo that reflects the spirit of the road, the comfort of good food, and the distinctive architecture of the venue, notably its arched glass windows.
To develop a Logo that reflects the spirit of the road, the comfort of good food, and the distinctive architecture of the venue, notably its arched glass windows.
The Highways Food – Logo Development
The logo for The Highways Food captures the essence of travel, comfort, and culinary warmth. Framed by an arched window inspired by the restaurant’s architecture, it features a winding road that cleverly evolves from the steam rising off a cloche, blending the journey with the joy of food.
A rising (or setting) sun adds warmth and a sense of time, while the bold cloche grounds the logo in its dining roots. Elegant typography and the “ESTD 2025” detail complete the design, making it timeless yet contemporary. Every element is a nod to the experience—flavour, pause, and the road ahead.
