Client: Ripeworks
Objective: To create bold, modern packaging that feels playful yet carries a hint of nostalgia.
Ripeworks approached me with a clear vision — they wanted packaging that would stand out on the shelf with a vibrant and fun personality, while still reflecting a connection to their roots. The brief called for a balance between modern aesthetics and a touch of traditional charm.
To bring this to life, I designed a packaging system that combines hand-drawn illustrations and a checkered pattern to evoke a nostalgic feel, wrapped in a bold colour palette and playful typography to give it a fresh, contemporary edge. The result is a packaging identity that feels both artisanal and energetic, perfectly aligned with Ripeworks' brand spirit.
