Develop and execute a multi-channel transmedia campaign to generate buzz and engagement for an upcoming film release. The campaign combines traditional media, such as eye-catching billboard designs, with digital content, including a compelling teaser video. I leverage social media and online communities to stimulate viral response and word-of-mouth (WOM) among consumers. The goal is to amplify awareness and drive both online and offline engagement, creating a cohesive and impactful promotional strategy.
