Aim:
Develop and execute a multi-channel transmedia campaign to generate buzz and engagement for an upcoming film release. The campaign combines traditional media, such as eye-catching billboard designs, with digital content, including a compelling teaser video. I leverage social media and online communities to stimulate viral response and word-of-mouth (WOM) among consumers. The goal is to amplify awareness and drive both online and offline engagement, creating a cohesive and impactful promotional strategy.
Promoting Blonde on BeReal
Why BeReal?
BeReal is all about showing real, unfiltered moments, which fits perfectly with Blonde's message of authenticity and vulnerability. It’s a great way to connect with Gen Z and Millennials who love honest, relatable content.
BeReal is all about showing real, unfiltered moments, which fits perfectly with Blonde's message of authenticity and vulnerability. It’s a great way to connect with Gen Z and Millennials who love honest, relatable content.
How It Connects to the Movie
The movie shows Marilyn Monroe’s personal struggles and the side of her that wasn’t always seen. This ties in with BeReal’s focus on sharing raw, unpolished moments, making the promotion feel meaningful and in tune with the story.
The movie shows Marilyn Monroe’s personal struggles and the side of her that wasn’t always seen. This ties in with BeReal’s focus on sharing raw, unpolished moments, making the promotion feel meaningful and in tune with the story.
This billboard is a collaboration with the traffic authority to tie the movie's central message, "Too Bright, Too Blind", to road safety awareness.
Concept: The phrase “Too Bright, Too Blind” metaphorically represents Marilyn Monroe’s life, overwhelmed by fame and scrutiny. This collaboration leverages that idea to highlight the dangers of high-beam headlights, which can blind drivers and cause accidents.
The phrase creates a dual-layered impact—raising awareness about both the movie and a critical safety concern.
